New AASHTO Report Shows State DOT Social Media Trends
It was only a handful of years ago that the American Association of State Highway and Transportation Officials, my work-day employer, began polling its member state departments of transportation about...
View ArticleThe hottest new tactic for transportation agencies is podcasts? Yes, podcasts!
It may be hard to believe, but one of the hottest media tactics is podcasting. And several transportation departments and trade associations have developed podcasts as a way to reach what experts says...
View ArticleDriver Alert: Humor Highlights Award-Winning Virginia PSA
Each year, the AASHTO Committee on Transportation Communications known as TransComm, hands out awards to state DOTs for outstanding communication, advertising and marketing campaigns and tactics. One...
View ArticleTransComm Announces State DOT Communications Awards Winners
A strategic campaign supporting connected vehicle technology in Utah and a broad-reaching integrated anti-litter campaign in North Carolina grabbed the two top awards in the 2021 annual TransComm...
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