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State DOTs Use of Social Media Evolving
“We’re seeing a slow steady gain in Twitter and Facebook followers. We’re seeing more and more people asking questions, sharing comments and airing concerns via these two mediums.” – State DOT survey...
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Using video well: Michigan DOT uses testimonials when talking transportation
The Michigan Department of Transportation, like a number of state DOTs around the country, have developed very strong video-making capabilities. In fact, the AASHTO annual survey of state DOTs social...
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Talking transportation connections: Four tips for growing social media audiences
Social media in transportation is not a new concept. For several years, transportation organizations have used social media to increasingly connect with the people who use the system. That does not...
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State DOTs Expand Use of Social Media but Implementation Challenges Remain
While most state departments of transportation now actively use social media in their regular communication programs, further adoption of the online tools is being hampered by some familiar age-old...
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Transportation agencies can find big audiences and opportunities in winter...
As the nation recovers from this week’s arctic blast, it seems like a good time to reflect on how we fared getting around on frozen roads, tracks and trails. Departments of transportation – whether at...
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Can you hear me now? Taking time to evaluate the communication effort
Regardless of where we work in transportation communications — state or local transportation department, transit agency or special interest group — we all have messages to deliver and stories to tell....
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Annual Survey Shows States Still Driving Toward Greater Social Media Usage
The fifth annual state department of transportation social media survey results were released last month at the annual meeting of TransComm, the AASHTO Subcommittee on Transportation Communications....
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Talking email: Social gets the headlines, email gets the eyeballs
Twitter and Facebook mostly likely get most of you team’s attention, while Instagram’s massive growth — especially with younger drivers and commuters — should probably push its way into your...
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Talking Work Zone Safety: “He’s the best dad ever”
The California Department of Transportation (Caltrans) and its partners — the California Highway Patrol, California Office of Highway Safety, California Department of Motor Vehicles and Impact Teen...
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Talking Environment: Transportation Messaging and Accountability
Check your calendars. Earth Day is April 22, just weeks away. This will be the 45th anniversary of the first Earth Day, which is commonly referred to as the start of the modern environmental movement....
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New Research Reveals Messages that Move Public to Support Transportation...
A new research report published this week by the National Cooperative Highway Research Program offers some insight into how the general public views transportation, and suggests some ways to discuss...
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Transportation Communicating is About More Than Cars and Highways
Even as the price of fuel remains low and national vehicle miles traveled grows on our nation’s highways, there is no doubt that bicycling — whether competitively or recreationally — is growing in...
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What’d you say? Archiving the conversation for public records
There is no doubt that social media is a standard practice for state DOTs and other transportation agencies. And, as with other standard government communications, public records and retention laws,...
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The Big Three: Facebook, Twitter and Video Are DOTs Preferred Social Places
For more than half a decade, AASHTO has tracked social media usage by state departments of transportation. During that time, a crazy myriad of social tools have come along – and gone away. But...
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Toward Zero Deaths Not Just a Vision, It’s Personal
I never realized how dangerous it was for teen drivers to climb behind the wheel until recently when it was time to teach my teenage son how to drive. Not even when I was a young person did I fully …...
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Transportation Agencies Take Note: Facebook Matters in a Crisis
Transportation organizations have important information to share with the traveling public. That’s especially true during natural disasters when maintenance crews and first responders are often the...
View ArticleNew AASHTO Report Shows State DOT Social Media Trends
It was only a handful of years ago that the American Association of State Highway and Transportation Officials, my work-day employer, began polling its member state departments of transportation about...
View ArticleThe hottest new tactic for transportation agencies is podcasts? Yes, podcasts!
It may be hard to believe, but one of the hottest media tactics is podcasting. And several transportation departments and trade associations have developed podcasts as a way to reach what experts says...
View ArticleDriver Alert: Humor Highlights Award-Winning Virginia PSA
Each year, the AASHTO Committee on Transportation Communications known as TransComm, hands out awards to state DOTs for outstanding communication, advertising and marketing campaigns and tactics. One...
View ArticleTransComm Announces State DOT Communications Awards Winners
A strategic campaign supporting connected vehicle technology in Utah and a broad-reaching integrated anti-litter campaign in North Carolina grabbed the two top awards in the 2021 annual TransComm...
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